Privacy Policy

Who we are

This Privacy Policy explains how Yusifmash Coaching Ltd ("YusifMash", "we", "us", "our") collects, uses, and protects your personal information when you visit yusifmash.com, submit an enquiry, purchase our training e-book, or use our online coaching services.

We are the "data controller" of the personal information described in this policy. If you have any questions, our contact details are at the end of this page.

Registered address: 38 Roe Green, London, England, NW9 0PE
Contact email: [email protected]

What we collect

We collect different information depending on how you interact with us:

When you enquire about coaching

• First name, last name, email address, phone/WhatsApp number, country
• Answers you provide in our enquiry form, such as your fitness goal, current stats (age, height, weight, gender), commitment level, and what's motivating you to start
• Your Instagram handle, if you choose to share it

When you purchase the training e-book

• Name, email, phone number, and billing/shipping address
• Order details — product purchased, price paid, and any discount code used
• Payment card details are collected and processed directly by our payment provider. We do not store your full card details ourselves.

When you message us on WhatsApp

• Your phone number and the content of your messages
• See section 4 below for how AI is involved in these conversations

Automatically, when you browse our site

• Device and browser information, approximate location (from IP address), pages viewed, and how you arrived at our site (e.g. from an ad, a social media link, or a search engine)
• This is collected through cookies and similar technologies — see section 8

How we use it

• To respond to your coaching enquiry and provide the coaching service you've signed up for
• To process and deliver your e-book purchase, including payment processing and order confirmation
• To communicate with you about your order or enquiry, including via WhatsApp, SMS, or email
• To send you marketing messages about our services, offers, and updates — only where you've given us consent to do so
• To understand how visitors use our site and improve it, and to measure how well our advertising is performing
• To meet our legal and accounting obligations, such as keeping records of sales for tax purposes

AI-assisted messages

Information you share during these conversations is stored in our customer relationship management (CRM) system and used as described in this policy.

Our legal basis for processing

Where UK/EU data protection law applies, we rely on the following legal bases:

You can withdraw consent at any time — see section 10.

Who we share data with

We use trusted third-party providers to run our business. They only process your data on our instructions:

• Smarty Software — our CRM and website platform, used to store contact records, manage enquiries, and send messages
• Our payment processor — handles payment for e-book purchases securely
• Google (Analytics and Ads) — helps us understand site traffic and measure advertising performance
• Meta and TikTok — used for advertising measurement where you've consented to marketing cookies

We do not sell your personal information to anyone. We only share what's necessary for these providers to perform their services for us.

International transfers

Some of our providers (including Google and Meta) may process data outside the UK or European Economic Area, including in the United States. Where this happens, we rely on appropriate safeguards recognised under UK/EU data protection law, such as Standard Contractual Clauses, to ensure your information remains protected.

Cookies and analytics

We use cookies to run our site, understand how it's used, and measure advertising. When you first visit, you can choose which categories of cookies to allow via our cookie banner. Essential cookies are always active, as they're required for the site to function.

You can change your cookie preferences at any time through the cookie settings link in our site footer.

How long we keep your data

• If you enquire but don't go on to become a client or customer, we keep your details for up to 12 months of inactivity before reviewing them for deletion
• If you purchase our e-book or become a coaching client, we keep your order and account information for as long as needed to provide the service, plus any additional period required by law (for example, UK tax law requires certain financial records to be kept for up to 6 years)
• You can ask us to delete your data earlier — see your rights below

Your rights

Depending on where you live, you may have the right to:

• Ask what personal data we hold about you, and get a copy of it
• Ask us to correct inaccurate information
• Ask us to delete your data ("right to erasure")
• Object to or restrict certain types of processing
• Withdraw consent for marketing at any time — reply STOP to any SMS/WhatsApp message, or contact us directly
• Ask for your data in a portable format

To exercise any of these rights, contact us at [email protected]. We'll respond within one month.

If you're not satisfied with how we've handled your request, you have the right to complain to your local data protection authority — in the UK, this is the Information Commissioner's Office (ICO).

Security

We use reasonable technical and organisational measures to protect your information, including secure hosting and restricted access to our systems. No method of storing or transmitting data online is completely secure, but we take your privacy seriously and act promptly to address any issues.

Children

Our services are intended for adults. We do not knowingly collect personal information from anyone under 18. If you believe a child has provided us with personal information, please contact us and we'll remove it.

Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "last updated" date above.

Contact us

If you have any questions about this policy or how we handle your data, reach out to us at [email protected].